Stemuli Proposal
A catalyst for motivating students in pursuing STEM careers.
Made for STEMuli as part of the capstone internship.
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Project Management
User Research
User Personas
Usability Testing
Prototyping
UI/UX Design
Design thinking
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Aug 22' - May 23'
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Figma
Slack
The Problem
When university students interested in STEM fields, encounter challenges in understanding essential social and technical skills for their future careers, they want to access resources and motivation to overcome these obstacles so they can confidently navigate their career paths with clarity and preparedness.
The Solution
Providing a platform for students to access career-focused insights and experiences. This will help students understand the practical aspects of their desired careers, assess career preparedness, and motivate students to connect with their desired career and develop their skills.
Primary Research
According to the research most students said communication, data analysis, and leadership skills are crucial for marketing managers. When choosing a career path, students prioritize passion alongside considerations like job security and work-life balance. For career development, preference lies in diverse educational mediums such as videos, online courses, and books.
Interview Insights
The interviews focused on students interested in STEM fields. We posed questions to gain insights into their priorities within their field of study, their concerns, and the apprehensions they encounter while preparing for their future careers. Below are the insights we gained from the interviews:
Persona
The interviews focused on students interested in STEM fields. We posed questions to gain insights into their priorities within their field of study, their concerns, and the apprehensions they encounter while preparing for their future careers. Below are the insights we gained from the interviews:
Empathy Mapping
We created an empathy map to foster empathy within our team toward our end users by visualizing their thoughts, feelings, and experiences. This step helped us to ensure that we kept the end users at the center of our work, creating experiences that resonate with them on a deeper level.
The App Sitemap
Creating the app's sitemap allowed us to visually organize its structure and hierarchy, providing invaluable insights into the app's layout and flow.
Wireframing
Through wireframing, we mapped out the structure and flow of the website and app screens, ensuring that important elements are easily accessible and interactions are seamless.
App Wireframes
Prototypes
Our final products.